Turn fan spending into revenue.
Every fan spends money every day. Homecrowd sends a share of it to their school and never asks them for a dollar.
The NIL era changed the math
Where the new money has to come from
Revenue sharing and NIL added a line item most departments did not carry five years ago. It sits on top of budgets that were already committed, and nothing came off the other side.
Only 2% of passionate fans contribute $10,000+ annually, while 98% want to help but have no practical way to participate.
The same names get asked more often, for more, every year. Asking them again is the only move most departments have left, and they have already made it.
Turn everyday purchases into program revenue
Almost every online purchase carries a commission, and it goes to whoever referred the sale. Homecrowd makes your department the referrer. Fans link a card once, then shop at more than 80,000 stores the way they already do. You get a check every month.
How it works
STEP 01
Link the card they already carry
Fans link the debit or credit card they already carry, through the same encrypted connection their banking app uses. It takes about a minute and happens once. Homecrowd never sees a card number, never stores a password, and never charges the card. After that you never ask them for anything again.
STEP 02
Shop normally at 80k+ retailers
Groceries, gas, shoes, dinner before the game. Over 80,000 stores are in the network, and a share of every purchase goes to the department.
STEP 03
The money comes back
Now fans get points towards exclusive experiences and schools generate revenue for their programs. It's a positive sum game.
50M
College sports fans in the U.S.
$40B+
What they spend every year
80K
Stores already in the network
The spending is already happening
Every donation program starts by asking someone to do something new. Homecrowd starts with what they already do.
What your department gets
REVENUE
Revenue that isn't a donation
Homecrowd reaches the ninety-eight percent who were never going to write a check, and the money arrives every month instead of once a season. It takes nothing from your annual fund or your collective.
ADOPTION
Zero Fan Friction
A fan links a card once. After that there is no app to open, no code to enter and no reminder email from you. Fans drop out of programs they have to remember, and there is nothing here to remember.
TRUST
Enterprise-Grade Platform
Card data never touches Homecrowd. The connection is the one your bank already uses, and every dollar traces back to the purchase behind it. Your team sees a live dashboard instead of a quarterly PDF.
